The One Club for Creativity has announced the nearly 270 top creatives from 48 countries who will serve on the diverse jury for the ADC 104th Annual Awards, the world’s longest continuously-running global competition celebrating excellence in craft and innovation in all forms of advertising and design.
A sampling of just some of confirmed jury members from around the world, and their judging discipline, includes the following.
APAC
Joao Flores, CCO, Monks, Singapore (Interactive)
Morihiko Hasebe, global ECD, Hakuhodo Inc., Tokyo (Fusion)
Hyeah Nahm, ECD, Publicis Groupe, Seoul (Interactive)
Fizza Shah, ECD, Grey Pakistan, Karachi (Fusion)
Zigeng Wang, founder, chief architect, PILLS, Beijing (Architecture/Interior/Environmental Design)
Europe
Bruno di Lucca Goncalves, director of creative content, channel innovation, Burberry, London (Brand-Side/In-house)
Tad Greenough, global CCO, Pernod Ricard, Paris (Brand-Side/In-house)
Adriana Pascan, CCO, Leo Burnett, Bucharest (Motion/Film Craft)
Aline Perchez Tort, creative design director, The Coca-Cola Company, London (Brand-Side/In-house)
Dörte Spengler-Ahrens, non-executive chairwoman, Jung von Matt, Hamburg (Advertising)
Jörg Waschescio, ECD, Scholz & Friends, Berlin (Interactive)
Latin America
Ricardo Chadwick, co-CEO, Fahrenheit DDB, Lima (Interactive)
Maria Contreras Aravena, independent illustrator, Santiago (Illustration)
Alessandra Gomes, ECD, McCann Health Brazil, São Paulo (Pharma/Health/Wellness)
Ignacio Jardon, ECD, R/GA, Buenos Aires (Experiential Design)
Andrés Porras, ECD, DDB Colombia, Medellín (Advertising)
Mauricio Sarmiento, CCO, Sancho BBDO, Bogotá (Fusion)
Middle East & Africa
Yash Deb, co-founder, creative partner, The Bar Africa, Nairobi (Experiential Design)
Thabang Lehobye, head of design, M&C Saatchi UAE, Dubai (Fusion)
Sahar Madanat, founder, CDO, Twelve Degrees, Amman (Product Design)
Mukondi Ralushayi, co-founder, CEO, Think Creative Africa, Johannesburg (Fusion)
North America
Fernando Capeto, head of editorial design, Forbes, Jersey City (Book/Magazine/Newspaper Design)
Fruhlein Chrys Econar, photo editor, The Wall Street Journal, New York (Photography)
Toni Ferreira, head of digital and transformation, DAVID Miami (Gaming)
Lauren Hertzberg, managing partner, Cut+Run, New York (Motion/Film Craft)
Natasha Jen, partner, Pentagram, New York (Brand/Communication Design)
Jones Krahl, U.S head of creative, Deloitte Digital, New York (Artificial Intelligence)
Laywan Kwan, executive director of art, Macmillan, New York (Book/Magazine/Newspaper Design)
Leah Rubin-Cadrain, head of creative, Snap, New York (Artificial Intelligence)
Javier Verdura, director, product design, Tesla, Los Angeles (Product Design)
Christian Widlic, global head of brand design, Intuit Mailchimp, New York (Brand-Side/In-house)
Kiki Wolfkill, vice president, Xbox Film | TV, Microsoft/Xbox, Redmond (Gaming)
The complete ADC 104th Annual Awards jury can be viewed here.
Entries can be submitted now, with fees increasing after each deadline period. Regular deadline is January 31, 2025, with extended deadline of February 14, 2025, and final deadline February 28, 2025.
New for 2025
Among the changes for the ADC 104th Annual Awards are:
Pharma/Health/Wellness has been added as a new discipline.
Publication Design has been divided into two disciplines: Book Design and Magazine/Newspaper Design.
Product Design and Packaging Design now have their own dedicated juries (both disciplines were previously judged by the same jury).
The Typography discipline is now called Typography/Lettering.
Judging for the ADC 104th Annual Awards takes place in March 2025. Finalists — all entries winning either Gold, Silver, Bronze Cubes or Merit — will be announced early April, with winners unveiled at the ADC 104th Annual Awards ceremony during The One Club’s Creative Week 2025 in New York in May.
Tiered pricing
A special tiered pricing structure makes it easier for smaller agencies, studios and freelancers to participate. Larger agencies and brands pay the standard entry fee; smaller shops get a discount on entries (amount varies by discipline), and freelance creatives and one-person shops are eligible for an even greater reduction in their entry fee.
This year’s “Seen By the Best Eyes” branding for the ADC 104th Annual Awards call for entries was created by MullenLowe Design Studio, the recently launched group within MullenLowe US.