Recognised as the Most Innovative Company in the region at Fast Company Middle East Awards
Cementing its position as the regional leader in workplace excellence and innovation, MCN has been certified as a Great Place to Work 2024 across the UAE, Egypt, and Qatar for the third consecutive year. This accolade, based entirely on anonymous employee opinions and feedback, reaffirms MCN’s commitment to fostering a dynamic, inclusive workplace that empowers its people to thrive.
Adding to this notable achievement, MCN MENAT was also recognised at the Fast Company Middle East Awards, winning Most Innovative Workplace and Most Innovative Company in Advertising, PR, and Branding, further solidifying its dedication to talent, innovation, sustainability, and helping build enduring brands for its clients.
Fast Company also highlighted MCN’s work with clients including Mis[s]diagnosed, Selfless Shelves and Fixing the bAIs, tackling critical social issues while delivering impactful results:
• Mis[s]diagnosed: Reaching over 28.7 million women, the campaign spotlighted the gender gap in heart attack symptoms.
• Selfless Shelves: Achieved a 300% income boost for Lebanese women and made Puck Lebanon’s 4th most loved brand.
• Fixing the bAIs: Reaching 4.4 billion people and setting a world record, this campaign tackled AI biases with inclusive datasets for equitable representation.
Ghassan Harfouche, Group CEO, MCN MENAT commented: “These recognitions are testament to the strength of our people, our culture, and our commitment to building enduring brands for our clients. Being recognised by Fast Company and certified as a Great Place to Work 2024 reflect the core values that define and empower us to drive true business impact through radical creativity.”
MCN MENAT’s certification as a Great Place to Work 2024 underscores its people-first approach, with initiatives including MCN Academy fostering leadership and growth, and its Ad Net Zero UAE pledge reinforcing a commitment to sustainability.
Ricarda Ruecker, Chief Talent Office – MCN MENAT says: “At MCN, we don’t just build a workplace; we cultivate a community where diversity, creativity, and collaboration are celebrated. We take pride in creating an environment where talent is nurtured, and innovation flourishes. Being recognised as a Great Place to Work and honoured at the Fast Company Middle East Awards is a proud moment for everyone at MCN MENAT.”