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25 May 2026 20:58

Editor's Pick Experiential Marketing Tech & Start Up

Seamless Middle East: Showcasing the future of retail

To be held during May 20-22, 2025 at Dubai World Trade Centre, Dubai – UAE, Seamless Middle East will bring together buyers and sellers from the retail solutions and POP display industries, and showcase innovations that are transforming consumer experience at retail.

Retail industry across the world is poised for big changes as the dynamics of consumer behaviour change and newer retail touchpoints emerge. Given this, it is becoming increasingly critical for retailers, who are already under enormous pressure to drive profitability, to explore solutions that can streamline operations, boost efficiency and drive meaningful insights through data analytics and machine learning.

New solutions in POP display, shop fit-out design, store lighting, artificial intelligence, hyper-personalisation, self-checkouts, and other innovative technologies are in fact facilitating better consumer experiences and enabling retailers up their game.

Seamless Middle East to be held during May 20-22, 2025, at Dubai World Trade Centre, Dubai, UAE, will bring together buyers and sellers of retail solutions to showcase innovations that are transforming consumer experience in retail and thus driving better business results for retailers.

In India, Seamless Middle East is partnering with Thoughtshows and Events Pvt Ltd. (formerly known as VJ Media Works), for business development and promotion in the country, focusing on the retail solutions industry including POP displays, lighting, fixtures, store design, etc.

Seamless Middle East will bring together thousands of serious buyers from retailers, family groups, brands and mall operators of all sizes for suppliers of retail solutions to do business with across two action packed days. The event will essentially aim to:

Drive a new era for shop fit out and retail design in the Middle East region

Raise the standards for customer experience

Enable efficient and streamlined back-end processes

Showcasecutting-edge innovations, world leading technologies and solutions, ideas and knowledge and digitisation of all processes

Unveil new business models

Facilitate collaboration and new partnerships in the eco-system

Nurture the community of start-ups and disruptive technologies

The event will showcase innovative solutions including:

POP and Display fitout

Retail Lighting

Self-check-out

POS, RFID, Digital Signage

Modern Retail & Customer Experience

Experimental Store Concepts

Personalisation

Supply Chain and Warehousing

Mall Innovation

The event’s last edition is testimony to the huge potentialit holds. Seamless Middle East 2024, held during May 14-16, at the Dubai World Trade Centre, brought together thousands of practitioners from across the Payments, Fintech, Identity, Retail, E-Commerce, Home Delivery and Digital Marketing industries. It had a total 43,104 registrations, 25,102 unique onsite attendees from 163 countries and 726 sponsors and exhibitors participating.The event also had conferences featuring over 600 global speakers exploring the latest trends in payments, fintech, identity, retail, e-commerce, digital marketing and home delivery.

 

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