16 Jul 2024 20:42

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The Marketing Society announces shortlist for its UAE Awards 2024

Awards are a pivotal tool in showcasing the work of brands and agencies who prove the power of marketing excellence on their businesses, driving demonstrable growth and ROI. And importantly the impact that marketers can have on society as a whole, addressing issues that we all know we need to effect change on.

The awards showcase the work of brands and agencies who prove the power of marketing excellence in their businesses

Our Awards set the standard for marketing excellence and have been widely recognised in the UK as the leading marketing awards since they were first launched in 1985. We’re delighted to have launched them in the UAE in 2023 and to receive record numbers in 2024.

Our mission is to celebrate and champion marketing leadership – the Awards are not just about creativity and effectiveness, which is the essence of marketing excellence, but the people, the leaders, and the visionaries who are spearheading the way forward and showing why marketers can inspire us all. We want to make our industry proud and showcase the impact marketing has on business success and growth.

The Shortlist:

Brand Communication

Majid Al Futtaim – Champions Of Ramadan
Unilever – JIF Collaboration with XFactor Arabia
SRMG Labs – Dark Minds Campaign – Asharq Discovery

Brand Evolution

Perfetti Van Melle – World of Lollipops with AI
Expo City Dubai – From Mega-event to a ‘Destination with a Purpose
RAPP MENA & Mercedes-Benz – SLS & Gazelles
Masdar City – Building a Sustainable Future

Customer Experience & Engagement

Dubai Airports – We all meet the world differently
Lightblue – Icons of Porsche
Majid Al Futtaim – Real Loyalty Created by Real Transparency


Majid Al Futtaim – Choose Better Programme
Ethara – Sustainability at Yas Marina Circuit
TECOM Group with Hill & Knowlton and Emirates Red Crescent – The Good Store
Continental & ICON & Dubai Public Parks – Sustainable Volleyball Court
Mohamed bin Zayed University of Artificial Intelligence – What you can measure you can change

Successful Effective Partnerships

G42 – Unlocking Exponential Possibilities: The G42-Mercedes AMG PETRONAS F1 Team partnership
TECOM Group with Hill & Knowlton and Emirates Red Crescent – The Good Store
PwC – On the road to net zero: Leveraging strategic partnerships for meaningful impact
Majid Al Futtaim – Increasing Partnerships. Increasing Loyalty
RAPP MENA & Mercedes-Benz – Mission X, A Hybrid Agency Partnership

Many thanks to our judges who worked hard to narrow down the shortlist and agree on the winners

Abdullatif Awadh, Senior Director, Marketing – Hotels & MICE, Jumeirah Hotels Group
Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC Bank Middle East
Anja Petrovski, Marketing and PR Director, Audi Volkswagen
Gaurav Sinha, Marketing Director, AMEA, Domino’s Pizza International
Hanan Eissa, Vice President, Marketing & Public Relations, Atlantis Dubai
Hayleigh Ford, Head of Marketing, Seagrass – a subsidiary of E.ON
Inass Farouk, Marketing Director, Microsoft
Jamie Wilks, Managing Partner, House of Comms
Katerina Dixon, AVP Marketing (F&B) and Corporate Communications MEIA, Shangri-La Group
Khaled Ismail, CEO, TOUGHLOVE Advisors
Marwa Kaabour, Group Head of Marketing & Corporate Communication, Al Masaood
Michael Golding, Executive Director Marketing Communications, Ethara
Moadh Bukhash, Chief Marketing Officer, Emirates NBD Bank
Mohammed Ismaeel Hameedaldin, Partner, TOUGHLOVE Advisors
Neda Shelton, SVP Group Communications, Mubadala
Ritesh Purohit, Director of Marketing, du
Sally Edwards, Senior Advisor, Festivals and Events, Dubai Tourism
Sholto Douglas-Home, Chief Marketing, Sales and Communication Officer, Expo City Dubai
Steve Chantry, Growth Innovation Marketing VP – West & East Emerging Markets, Kraft Heinz
Terry Kane, Managing Director, The Trade Desk

The Ceremony

Speaking of winners, join us on Thursday 6 June, 6.30-9.30pm at a venue to be confirmed in Dubai, as we celebrate the stories which show that great strategy, creativity, execution and leadership make a real difference to business and demonstrate the importance of marketing.

We know that marketers are the ones who can unite, revitalise and ignite organisations. It’s going to be a wonderful night; we will keep the drinks and canapes flowing. So, bring your team, get ready for a great marketing night out and let’s toast to a brilliant year, together.


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