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BIG Holding to officially launch in Saudi Arabia to meet surge in events, leisure, and entertainment sectors

The launch to bring together six leading events, leisure, and entertainment companies in Saudi Arabia under one umbrella.

The Group has opened offices in Riyadh and Jeddah to strengthen its presence in the country

Business Innovation Gate (BIG) Holding, a Saudi-based conglomerate of companies leading in events, leisure, and entertainment sectors, will be officially launched in Saudi Arabia with the opening of two offices in Riyadh and Jeddah.

Founded and led by co-chairmen Hassan Ghazzawi and Pierre-Alexandre Dentant, the official launch of the Group marks the unifying force that incorporates leading partners and industry leaders, all in alignment with the Saudi vision 2030, seeking to amplify their impact in the dynamic landscape of events.

According to a recent research study by RedSeer, the MENA region is projected to welcome around 250 million visitors by 2028, with Saudi Arabia spearheading this growth. By 2028, the Kingdom is projected to attract 85 million visitors, contributing about USD 5 billion to its economy. BIG aims to align with this vision by providing companies in this market with the necessary support, easing their integration into the Saudi landscape.

Hassan Ghazzawi, co-chairman, BIG Holding, said, “The launch of BIG Holding marks a significant milestone for the events, leisure, and entertainment sectors in Saudi Arabia, as it represents a beacon of collaboration and innovation. The Group has successfully brought together a collaborative community of industry experts, entrepreneurs, innovators, and through-leaders, who will work towards shaping the landscape of these sectors for the years to come. At BIG Holding, we will be providing companies with the support they need to thrive while maintaining their unique identity. With this, we aim at becoming a one-stop destination for businesses seeking to excel in these sectors, offering comprehensive solutions tailored to their specific needs.”

Pierre-Alexandre Dentant, co-chairman, BIG Holding, said, “BIG is not just a business venture, it’s a human adventure, a collective dream. By consolidating six companies into a single group, we brought together entrepreneurs who share a common vision and DNA. Whether working collaboratively or independently in the same market, these businesses share a unified motto: Where quality meets innovation, client satisfaction is our tradition. BIG has invited these companies to join as a collective of experts with the primary objective of supporting them in deploying their high skills in the service of the Kingdom.”

The companies, which have united under BIG Holding include 3DB, one of the region’s best technical and AV production company; All Events Services (AES), a trusted international supplier of temporary structures for music, sports, cultural and business events in the Middle East; GAG Company, an event & entertainment agency pioneering in the conception, design and production of events for more than 23 years in KSA; High and Wired KSA, which offers a multitude of rigging, high access, performer flying, stunt rigging and adrenaline-based solutions; Ogma Safety, which delivers Health and Safety solutions, Crowd Safety Management and Traffic Management solutions; Royal Tent, a manufacturer of unique tensile architecture and temporary structures for events, hospitality, entertainment, and other sectors.

BIG Holding is committed to helping companies in the event industry quickly become part of Saudi Arabia’s growing event, entertainment, and leisure sectors. Grounded in values such as empathy and enthusiasm, the Group aims to guarantee a smooth and hassle-free experience for its partners and by extension for the clients.

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