BPG Orange is leveraging 40+ years of experience and insights to support startups and SMEs in the current economic climate
Dubai-headquartered integrated communications agency BPG Orange, part of the BPG Group and WPP network, has unveiled a suite of marketing packages designed to support and empower regional businesses as they focus on recovery after the pandemic. These include affordably priced startup and SME packages for advertising, branding, social media and PR, leveraging BPG Orange’s expertise in integrated marketing.
BPG Orange packages for startups are affordably priced, providing tangible ROI and real value. Despite the pandemic, start-ups have continued to attract venture capital funds and angel investors. A recent MAGNiTT report shows that the past six months saw a total of $659 million invested in 251 deals in MENA-based startups – the UAE remained the most active startup ecosystem in the region with 26 per cent of all deals.
“As engines of economic growth, startups play a key role in the region’s economic diversification, creating jobs, attracting investment and sparking innovation. After the COVID-19 upheavals, economic outlooks remain hazy but everyday consumer behavior has clearly changed. In an outstandingly short timeframe, people have adopted new habits, increased adoption of digital and virtual communication solutions and shown remarkable resilience. For startups entering the new normal, it’s time to assess priorities, revitalize and even reinvent marketing strategies to prepare for the future,” said Arif Ladhabhoy, general manager, BPG Orange.
During these difficult times, BPG Orange prioritized authenticity and innovation. Using a combination of new technologies and old fashioned listening, the agency has supported clients in achieving core objectives. These client-centric and pragmatic strategies ensured continued wins in H1 2020, even through the pandemic.
Adding to the impressive roster of existing clients such as Booz Allen Hamilton, HMD Global, Innoventures Education, Jumbo Group, KPMG, Sony and Warner Media, BPG Orange won a vibrant cross-sector mix of clients and projects in 2020 spanning consumer goods, fintech, telecoms, technology and genomics. These include Adol, Aladdin.life, BGI, Deezer Saudi Arabia, Lifecare, PayBy and Philip Morris International, among others.
In 2018, the PR, creative and digital agencies within the BPG Group were merged to create BPG Orange. “We build integrated teams around clients, with a single account lead rather than separate teams,” explained Ketaki Banga, Chief Operating Officer, BPG Orange. “This allows us to function without the frame bias of traditional or siloed agencies, and be able to objectively recommend relevant marketing and communications solutions for our clients’ challenges. Our clients benefit from the agency’s integrated experience, as well as a unique culture that offers boutique agency personalization with big agency competencies within the WPP network.”
Avi Bhojani, Group CEO, BPG Group, summed up: “Despite the pandemic, we are optimistic about the UAE’s resilience and dynamism of homegrown businesses. We have been here for more than four decades and are proud to have supported various creative and disruptive ideas that defined the region. As an agency, we want to do our bit to help rebuild businesses and kickstart the economy by nurturing a supportive ecosystem that enables the UAE’s future growth and progress.”
