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03 Dec 2024 02:41

Advertising & Marketing

Turkey and UAE have four finalists for ADC 99th Awards (The One Club)

TBWAIstanbul and Impact BBDO Dubai Represent MENA

As Finalists For Global ADC 99th Annual Awards

Four entries from MENA have made it as finalists in the prestigious ADC 99th Annual Awards, announced today by The One Club for Creativity.

TBWAIstanbul has two finalists for Theatre Hours “Acting Identity”, one in Brand/Communication Design and one in Typography.

Impact BBDO Dubai, working with BBDO Pakistan Lahore and Samar Minallah Khan Islamabad, also has a pair of finalists.  The entries are for “Truck Art Childfinder” on behalf of Berger Paints, one in Advertising-Design for Good and the other in Illustration-Design for Good.

All finalists will win either Gold, Silver Bronze Cubes, or Merit certification.  The complete list of global ADC 99th Annual Awards finalists can be viewed here.

Globally, BBDO New York has the most shortlisted entries with 29, including eight for Monica Lewinsky “The Epidemic” and seven for Sandy Hook Promise “Back to School Essentials”.  Goodby Silverstein & Partners San Francisco has 23 shortlist entries, including five each for Doritos “Cool Ranch” and Daughters of the Revolution “Lessons in Herstory”.  TBWAMedia Arts Lab Los Angeles and The New York Times Magazine New York each have 20 entries on the shortlist.

Entries in the ADC 99th Annual Awards increased 6% from last year, coming in from 59 countries. The program is also recognized for celebrating the work of freelancers and small studios, as reflected in its tiered-pricing entry system that makes it more affordable for solo designers and small studios to participate.  Work from freelancers makes up 115 finalist spots this year, with another 76 coming from small studios and agencies.

On the cusp of its historic centennial anniversary, the ADC Annual Awards are the longest continually-running global awards program celebrating excellence in craft and innovation in all forms of design and advertising.  It differs in focus from The One Club for Creativity’s One Show awards, where judges focus on creativity of ideas and quality of execution.

This year’s ADC 99th Annual Awards winners will be announced online in mid-May during a very special month of unique original One Club for Creativity programming, details will be announced shortly.

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