Emirates NBD’s #BankonLove campaign leverages ‘sharing’ potential of WhatsApp to continue building influence
Facebook may have dropped the idea of advertising on WhatsApp but Emirates NBD, a leading banking group in the region, is making waves in the banking sector by further growing customer engagement through leveraging the messaging service’s ‘sharing’ behavior. The bank has been using WhatsApp to informally communicate brand messages especially on occasions. The most recent example was the “#BankonLove” campaign that used WhatsApp to broadcast special Valentine’s Day stickers to customers.
The message read: “This Valentines Day, *stick* to your loved ones with Emirates NBD stickers. #BankonLove”. WhatsApp has more than 7.88 million users in the UAE, which is over 82% of the country’s total population, making the platform impossible to ignore. Emirates NBD is using this key marketing channel to raise influence in an ongoing way that connects with customers beyond just a transactional experience.