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03 Dec 2024 02:51

Advertising & Marketing

Truecaller Insights Report: Top 20 Countries Affected by Spam Calls in 2019.

Truecaller released the findings from their annual Truecaller Insights Report, that listed the Top 20 Countries Affected by Spam Calls in 2019.

This is the third edition of the report wherein there has been a significant shift in the ranking of countries that received the most spam calls.

Additionally, Truecaller also looked at the trends of spam SMS around the world and the report has indexed the top 20 countries that receive the most spam SMS. The data shows that spam messages are primarily received in emerging regions. India ranked at 8th position wherein users received an average of 61 spam SMS every month. The top three markets that are affected by this form of spam were in the African continent.

What other trends are we seeing?

·      Digging deeper into the bigger markets, Truecaller found common categories that tie all these spam calls together. The most prominent pattern seen was that operators across the world are the biggest spammers. Another pattern noted was that scam calls are on the rise globally, and spam calls from financial services are increasing.

·      Spam calls in Latin America have been increasing dramatically over the years. This year, the trend is even clearer. The countries that are seeing the biggest increase of spam calls are in Latin America. 5 out of the top 10 most affected markets are in that region.

·      Peru has seen a significant increase of spam calls. Users are now getting on average 30.9 spam calls a month, making Peru the 2nd most spammed country in the world.

·      The biggest increase of total spam calls comes from Indonesia. Last year Indonesia was ranked 16th, and this year the market jumped up to 3rd place, which makes it the biggest jump we have seen.

·      The country that has witnessed the biggest increase of spam calls in percentage is Lebanon. Users in the market have seen an increase of spam calls going from 2.8 average spam calls/user to 8.6 – that is a 208% increase in a year.

·      Although India has dropped to the 5th place (India used to be the top spammed country in the world), spam calls have been increasing by 15% over the year. Another devastating fact we found during this year is that 1 out of 3 women in India receive sexual harassment or inappropriate calls and SMS on a regular basis.

·      The U.S. continues to be in the top 10 list of the most spammed countries in the world. The market saw a 7% increase of spam calls compared to last year, where it actually was decreasing. Earlier this year, we conducted a study in the U.S. and found that phone scams caused Americans to lose 10.5 billion dollars in 2018, and nearly 1 in every 6 American adults falls victim to scam calls.

·      New markets to enter our list: UAE, Australia, Sri Lanka, Malaysia, Lebanon, Nigeria and Egypt.

·      Telcos/operators are still the biggest spammers in the world, and scam calls are on the rise globally.

·      Who are the top 5 markets to receive the most scam calls in the world? Malaysia (63%), Australia (60%), Lebanon (49%), Canada (48%), South Africa (39%).

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