Cathay Pacific, the award-winning Hong Kong based airline, has appointed Vishnu Rajendran as Middle East Head, assuming the role of Area Manager.
Succeeding Jonathon Ng, who held the position for the past two years, Rajendran has been associated with the airline for over ten years and was previously Cathay Pacific’s Country Lead for Sri Lanka and Maldives, where he steered the airline’s transition from a pure GSA model to an established in-market ground team, oversaw the launch of direct flights from Hong Kong to Colombo, as well as introduced Cathay Pacific’s services from the Maldives. Prior to his role in Sri Lanka, Vishnu spent six years in India in the roles of Regional Marketing Communication Manager and Asst. E-Business Manager. His experience in the marketing and communication field successfully helped strengthen Cathay Pacific’s offering in the region by focussing more on the airline’s products and its connections to destinations across the worldwide, especially to Asia.
“Middle East remains a strong market for Cathay Pacific and I am delighted to be appointed Area Manager of this dynamic region. My key priorities include – ensuring our customers experience the comfort and luxury of our services when they travel with us, re-emphasizing our strong and seamless connections to Asia and beyond, as well as developing our services as we aim to consolidate our presence in our existing online markets of Dubai and Bahrain – while also continuing to explore the potential of the many offline markets in the region,” commented Vishnu.
Cathay Pacific is well known for its exceptional premium offering with the Business Class cabin’s fully flat beds, all aisle access seats, and a world-class dining experience that include our signature dishes Vishnu Rajendran plans to emphasise these qualities and continue to demonstrate Middle East’s importance to Cathay Pacific through both inbound and outbound travel.
