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21 Jul 2024 06:14

Advertising & Marketing

Etisalat launches UAE’s first cloud gaming service

Etisalat today unveiled the UAE first Cloud Gaming service delivering high-definition (1080P) cloud-based games directly to TVs on its eLife set-top box.

Leveraging the power of the cloud, the new eLife TV service enables gamers of all ages to play the latest and most popular games without the need to have a separate game console. 

“We are excited to bring this service to the market as it complements Etisalat’s vision to ensure the latest technology is available first to all of the residents in the UAE and to drive the country’s digital transformation,” said Khaled Elkhouly, Chief Consumer Officer, Etisalat. “Cloud gaming on eLife TV provides us the opportunity to address the largely untapped casual gaming market that wants to play on the big screen and not just on their mobile. We believe that eSports and gaming will only continue to grow and that Etisalat will be the champion for this segment in the UAE.”

The new cloud gaming service will help introduce non-gamers to the gaming world, providing them access to a vast library of bestseller video games which are constantly updated, from some of the best publishers like Square Enix, Disney, THQ Nordic, Capcom and Codemasters.

As telecom providers and game publishers all over the world strive to offer next-generation services, there is an opportunity to lead the market with new gaming services. 

 “Streaming video games is following the same trend as music and video, where more than 50 percent of content is streamed today, replacing conventional deployment models such as an outright purchase,” said Ivan Lebeau, Chairman and CEO of Gamestream. “Thanks to this launch with Etisalat, Gamestream is now present in UAE and continues its worldwide deployment with the best telecom operators.”

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