22 Jul 2024 03:09

Advertising & Marketing

Lauren Hanrahan Appointed CEO of Zenith US, Moxie and MRY

Brings Depth of Leadership, Business Growth & Client Acumen to the Role

Publicis Media today announced the appointment of Lauren Hanrahan to the role of CEO of Zenith US, Moxie, and MRY. In this remit, she will be responsible for delivering transformation to Zenith’s world-class roster of clients, accelerating the growth of the agency, and inspiring a high-performance culture where people love to work. Based in New York, she will report to Tim Jones, CEO, Publicis Media Americas, and succeeds Sean Reardon, who is leaving to take on a role outside of the company.

A 15-year veteran of Publicis Groupe, Hanrahan brings tremendous depth of experience to the post. She most recently served as Global Practice Lead, Business Development & Communications for Publicis Media for the past three years where she was a driving force in the company’s significant new business momentum including welcoming GlaxoSmithKline, Marriott, MolsonCoors and other new clients to Publicis Media and its agencies. Prior, she was EVP, Corporate Development, for Starcom MediaVest Group, and earlier served in a variety of ascending business development and client-facing roles within the company.

“Sean was a highly-effective CEO and we wish him nothing but the best in his new opportunity. Looking to the future, I’m pleased we are able yet again to promote from within—I think it says a lot about our organization and people,” says Jones. “Lauren has proven to be a tremendous leader, adept in delivering for client needs as well as galvanizing and developing world-class capability and talent for the agency,” says Jones. “She is the perfect leader to take Zenith US forward as it continues to bring its ROI+ proposition to life.”

I’ve had the privilege to work alongside Zenith, its teams and clients for many years now,” says Hanrahan. “I am inspired by the modern marketing approach across Zenith, Moxie and MRY and am excited for the opportunity to lead these incredible brands and their people.”

Over the coming months, Hanrahan will work closely with Reardon who remains with the company through April, to ensure strong continuity of client delivery and business growth.

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