16 Jul 2024 19:58

Advertising & Marketing

Kantar Announce Kantar Marketplace,

New On-demand Research and Insights Store

Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store. Kantar Marketplace will launch in March 2019 and provide access to Kantar’s growing portfolio of quick turnaround research solutions and insights from across Kantar.

Kantar Marketplace will be the only on-demand platform that combines high quality, validated sample reach to 80 million consumers worldwide with self-serve custom surveys, more sophisticated insights solutions and expert consulting.

Commenting on the announcement, Eric Salama, CEO, Kantar, said “The launch of Kantar Marketplace is yet another illustration of our continued emphasis on innovating for client impact. Kantar Marketplace will allow our bigger, established clients to choose from a spectrum of automated offerings; from self-service to deeper diagnostic full-service tools, and enable new types of clients to access world-class solutions in a cost effective way.“

Julie Kollman, Kantar’s chief research officer, added “Clients want solutions that are robust, but also faster and more cost effective. Kantar Marketplace will bring the most comprehensive consumer insights together in one place and allow us to deliver fast and accurate research at a fraction of the usual time and cost. The scale of our permissioned panels worldwide ensures that, post-GDPR implementation, the voice of the customer can remain central to decision-making.”

Full details of the solutions and capabilities available on Kantar Marketplace, as well as the solution roadmap will be released at the launch of Kantar Marketplace.

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