12 Jul 2024 21:10

Advertising & Marketing

Solo Travel was the theme in 2018

Klook’s internal data discovers that Solo Travel will continue to be one of the driving factors in the tours and activity industry

In 2018, Klook saw a booming rise in the experiential travel market. As predicted, the global travel industry’s tours and activities market is estimated to reach $183 billion by 2020 and there’s no sign that will slow down in the coming year. We’ve reviewed survey and internal data for 2018 and have found that Solo Travel is one of the emerging trends that will continue to drive the travel industry globally in 2019!

Solo travel has been one of the hottest topics. According to our data, we saw the number of solo travellers from India increase on our platform from 22% in 2017 to 26% in 2018. The rise in solo travel is because travellers want to enjoy some ‘alone time’ and also the flexibility and customisation to explore a destination on-the-go based on their interest. 

The travel activities and services booking platform, Klook which currently curates over 60,000+ products across 250 destinations, offers travellers to simply add or discard destinations, popular attractions, local experiences, outdoor excursions, WiFi and transportation, and best foods, giving rise to the trend of DIY Travel which liberates the true meaning of traveling for the people, by the people. So, if you’re an avid traveller, inclined towards solo travelling, take a solo holiday at Klook’s top 3 popular destinations and freely discover, book experiences for a holistic travel trip on the App. 


Dubai is a craze for solo travellers! From shopping to theme parks to adventure, this city offers the perfect excuse for partying, shopping, attending sporting events, sightseeing, adventure and fine dining. An all- rounder destination you cannot miss, ditch your mundane routine to greet the annual shopping festival (until the 28th January) this season and freely browse, book unique experiences/products on the App in less than a minute (iOS and Android) and enjoy a customised experience just as you desired! 

Top activities you can book: Ski Dubai, Legoland Dubai Ticket, IMG Worlds of Adventure, At The Top Burj Khalifa, Dubai City Tour, Atlantis Aquaventure, Water Park, Abu Dhabi City Tour and Ferrari World, Wild Wadi Water Park, Dubai Aquarium


Largely a popular destination for solo travellers, Thailand is the quintessential backpacker country. Travellers can explore through the app and find their footprints on secluded beaches, dance shoeless under a full moon or even swim beneath cascading waterfalls. Unlike various destinations, Thailand offers a multitude of attractions and activities that cater to various age groups seeking for a holistic experience. In addition, solo travellers can also travel around the country, and opt for car transfers to Krabi or Phuket and near cities to enjoy the water activities. You can always head to Chiang Mai to make the trip an off-beaten one!

Top activities you can book: SEA LIFE Bangkok Ocean World, Safari World in Bangkok, Siam Park City, Cartoon Network Amazone Admission, Phuket Fantasea, James Bond Island Speedboat Tour, Phi Phi and Khai Islands Day Trip, The Marvel Experience


If you’re looking to get around on your own, you’ve got the freedom to personalise your trip. Singapore is a nice place for first-time solo travellers – due to its popular attractions, activities and experiences, best foods, transport and more. Whether you’re interested in shopping or adventure, you can explore an array of tours and activities and build a budget itinerary of your choice. Apart from saving money, you can also save time by skipping long queues for popular attractions like Universal Studios Singapore and more.

Top activities you can book: Gardens by the Bay, Universal Studios Singapore, Sentosa Fun Pass, SEA Aquarium, Jurong Bird Park, Night Safari, Skyline Luge, Singapore Zoo Breakfast, Singapore Cable Car Skypass, Madame Tussauds.

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