21 Jul 2024 06:18

Advertising & Marketing

The One Club Partners with Snapchat on AR/VR Categories for ADC 98th Annual Awards

New subcategories also launched specifically for single posts, ads and campaigns using Snapchat.

Reflecting the fast-growing use and importance of augmented reality and virtual reality in creative marketing programs, The One Club for Creativity announced that Snapchat will now sponsor a pair of submission categories covering those areas for this year’s ADC 98th Annual Awards (http://www.adcawards.org), one of the world’s longest-running and most prestigious global competitions celebrating excellence in craft and innovation in all forms of design and advertising.

Under the new agreement, Snapchat is official sponsor of the show’s Interactive-AR/VR (http://www.adcawards.org/categories/interactive/#ar-vr) and Experiential Design-Digital Experiences (http://www.adcawards.org/categories/experiential-design#digital-experiences) categories.  

In addition, The One Club has this year created new ADC Annual Awards subcategories for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths (http://www.adcawards.org/categories/interactive/#social-media).

“Snapchat and The One Club share a passion for celebrating craftsmanship and creativity,” said Augie Chun,Head of US West Coast Creative Strategy at Snapchat, who is on this year’s ADC Interactive jury.  “I’m excited to partner with the ADC Annual Awards on the Interactive and Experiential AR/VR categories as a way to highlight world-class Augmented Reality Lenses on Snapchat.”  

“AR in particular has opened the door to an exciting whole new world of creative possibilities,” said Kevin Swanepoel, CEO, The One Club for Creativity.  “But what we’ve seen so far is just the tip of the iceberg, as creatives and brands continue to explore new ways to reach and captivate their target audiences.  The market is ready to take off, and we couldn’t have a better partner than Snapchat to elevate and celebrate the great AR/VR creative work.”

Juries for the ADC 98th Annual Awards have just been announced.  PJ Pereira, co-founder and creative chairman, Pereira O’Dell, San Francisco, CA, is chair of the Interactive jury, and Ann Harakawa, principal, Two Twelve in New York, NY and Honolulu, HI, is chair of the Experiential jury.

The ADC 98th Annual Awards are part of The One Club for Creativity, the world’s foremost non-profit organization celebrating creative excellence in advertising and design.  Entries can be submitted via http://www.adcawards.org, deadline for entry is January 31, 2019. 

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