23 May 2024 22:35

Advertising & Marketing

Middle East comms agency signs exclusive partnership with leading UK direct marketer

New agreement between Shamal Communications and Andy Owen Copy & Creative, will enhance and strengthen client sales through the combination of quality public relations and world-class direct marketing 

Dubai-based, full-service public relations consultancy Shamal Communications has signed an exclusive partnership with UK-based Andy Owen Copy & Creative, one of the world’s leading direct marketing consultancies, led by a Direct Marketing Association (DMA) Hall of Famer.

Owen is recognised as one of the most influential direct marketers of his generation and is renowned for his exceptional copywriting expertise for direct and digital campaigns. With over 31 years of international experience covering three continents, Owen’s career has seen him work across several industries with leading blue-chip companies.

The new partnership will see the amalgamation of Owen’s expertise in direct marketing with Shamal’s strong public relations and social media presence in the UAE and GCC, which includes an impressive portfolio of clients across several market verticals, including real estate, construction, facilities management, security, and tourism. 

Shamal Communications’ General Manager. James Lakie said: “The combination of Andy’s unique ability to provide dynamic and incredibly influential direct marketing campaigns and Shamal’s market leading PR and digital offering, gives us a really strong competitive advantage in the regional market.

“We can now extend our offering from editorial to marketing messages aimed directly at targeted audiences, designed to sell,” he added.

Owen’s illustrious career began with a marketing role at Sony-owned American record label, RCA Records. He then went on to open a series of direct marketing agencies, including The Direct Marketing Organisation, Andy Owen & Associates and Andy Owen Copy & Creative, which has its Head Office in the UK.

During his career, Owen has travelled the world, regularly presenting conferences, seminars and masterclasses on all aspects of contemporary direct marketing – including several occasions in the Middle East. To date, he has presented in 29 countries. Owen is also a highly respected contributor to several international marketing and advertising publications. 

“As one of the top three marketing copywriters in the world, it was vital for me to partner with an agency who shares the same integrity and high standards of written content, while also having a thorough understanding and in-depth insight of the Middle East region. Shamal Communications fits the criteria perfectly.

“Together we will deliver cutting-edge, dynamic and incredibly influential copy – a complete contrast to the inconsistent content and delivery of brand messages in ads, emails, websites and social media campaigns, that can often be found in this region. 

“We will deliver copy that connects, reassures and most importantly, sells,” said Owen.

A full range of copywriting packages will be available, including, amongst others, direct marketing emails and social media post creation; webpage copywriting and editing; and a copy critique service. 

Founded by Nathalie Visele and Steven Jones in 2004, Shamal Communications is an independent, full-service agency and a founding member of the Worldwide PR Affiliates, a strategic alliance of well-established, independent public relations companies in key locations around the world.

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