12 Jul 2024 20:41

Advertising & Marketing

Aston Martin announces partnership with Yas Marina Circuit

Yas Marina Circuit set to become home of Aston Martin in the Middle East

Partnership sees opening of MENAT regional office on site and six Vantage GT4s permanently based at Yas Marina Circuit

Reinforces Aston Martin’s commitment to global motorsport

On the eve of the final race of the FIA Formula One Etihad Airways Abu Dhabi Grand Prix, Aston Martin Lagonda has announced a partnership with Yas Marina Circuit that will see the venue become the official ‘home’ of the British marque in the Middle East.

The partnership was formalised by Dr Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer and Al Tareq Al Ameri, Chief Executive Officer Yas Marina Circuit prior to qualifying for the Grand Prix on Saturday 24t November 2018.

The newly established Middle East, North Africa and Turkey (MENAT) team, headed by regional President Dan Balmer, will be based at Yas Marina Circuit owner’s – Abu Dhabi Motorsports Management – headquarters. “We are really excited to be bringing our vision for the region to life, and moreover supporting the company’s global vision for solidifying the structured growth of our involvement in motorsport,

“The region is extremely important to Aston Martin and this new partnership reflects this. I’m particularly proud that we are establishing our new regional office at Yas Marina Circuit, allowing us to continue our ongoing investment in people and the expansion of the brand in the Middle East.” said Dan Balmer.

Aston Martin’s 105-year history is steeped in competitive motorsport and this latest partnership with one of the most iconic F1TM circuits in the world, reinforces that commitment. Aston Martin currently competes at the top-level of motorsport with Aston Martin Red Bull racing in Formula One and Aston Martin Racing in the World Endurance Championship (FIA WEC).

Speaking of the partnership, Al Tareq Al Ameri said, “We are extremely proud to be opening our doors to Aston Martin and very much look forward to a long and fruitful partnership. We welcome them to our motorsport family on a more official level now – with its Regional office based at the Circuit and also with the integration of six new Vantage GT4s within our racing fleet.”

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