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24 Jun 2024 16:29

Advertising & Marketing

GSK awards global media account to Publicis Media

Pharmaceutical giant GlaxoSmithKline has handed its $1.7 billion global media work to Publicis Media, following a competitive review,according to reports.

In a statement, the healthcare behemoth said: “GSK periodically reviews its media buying arrangements to ensure they are continuing to deliver the best value to the business.”

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