Eros International PLC (NYSE:EROS) (“Eros”), a leading global company in the Indian film and entertainment industry, today announced that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform has entered into a strategic partnership with E-Vision, a fully-owned subsidiary of Etisalat, for its SVOD offering ‘eLife Video Packs.’ This partnership further strengthens Eros Now’s existing presence in MENA region (Middle East and North Africa).
With an ardent fan-base of Indian content including films, music and TV series, MENA countries have always been positively receptive towards Indian content. Bollywood content is also popular with the local Middle Eastern population in dubbed and subtitled formats – both of which are offered on Eros Now. Through this partnership, Eros Now’s rich library of over 11,000 film titles, original shows and music videos will be made available to eLife TV subscribers across the region.
Commenting on the partnership, Rishika Lulla Singh, CEO, Eros Digital, said: “The partnership with Etisalat’s eLife Triple Play further intensifies our aim of being a globally present digital entertainment platform with the MENA region being of strategic relevance. Our objective continues to be focused on strengthening our philosophy of being platform agnostic, expanding our worldwide presence and providing the best value and experience to our customers.”
Humaid Sahoo, CEO, E-Vision, said: “We are delighted to enhance our content offering by partnering with Eros. As a pioneer and trusted content aggregator in the region, E-Vision is constantly providing turn-key solutions for content aggregation and content management for IPTV platforms and multi-screens (OTT).”
Previously, Eros Now had announced its mobile billing integrations with major telecom operators in UAE, Kuwait and Qatar. The integration with Etisalat reinforces Eros Now’s penetration strategy in the Middle Eastern markets.