18 Jun 2024 03:10

Advertising & Marketing

WPP and KOÇ form a new partnership to launch digital media agency Ingage

WPP’s GroupM, and Zer, a Koç Group Company, have formed a partnership to launch new digital media agency Ingage.

Ingage will service the rapidly growing demand for digital marketing and offer clients agile solutions that bring together GroupM’s global innovative communications services with Zer’s industrial and technological expertise.

The joint venture, fully backed by WPP and Koç Group, will be powered by GroupM’s expertise as the world’s largest media investment group, and build on the award-winning procurement, digital and technology services of Zer, to provide strategy-led digital marketing services in Turkey.

Zer General Manager Aykut Özüner said: “We at Koç Group are committed to expanding the current digital marketing business handled by Zer with this new partnership. Ingage will draw on Zer’s industry expertise to broaden its experience in the retail, durable goods, automotive, finance, local communication, and e-commerce industries.”

WPP’s Turkey Country Manager Demet İkiler said: “Ingage signals WPP’s intent to further develop our business in Turkey. This partnership combines the global media experience of GroupM with the local market strength of Koç Group, and will target local leadership as well as regional influence.”

Zer’s 50-strong digital marketing team will continue to serve their clients under the brand Ingage.

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