23 May 2024 19:57

Advertising & Marketing

WPP cuts the ribbon on its latest campus in New York

Executives from WPP, the world leader in communications services (LSE:WPP), joined elected officials at 3 World Trade Center to cut the ribbon marking the opening of its latest major office co-location. The Group will begin moving the first of 4,000 of its New York-based people from GroupM and Kantar to the new building next month.

WPP is leasing 700,000 square feet on 13 floors of 3 World Trade Center and is the anchor tenant. The campus will house just over 35% of WPP’s over 10,000 people working in the New York metropolitan area.

Having debuted its co-location strategy in Chicago in 2005, today WPP has North American campuses in New York City at 3 Columbus Circle, the Chocolate Factory on the West Side, 200 Fifth Avenue and 466 Lexington Avenue, as well as Dearborn, MI, and Toronto. In Europe, the Group has campuses or lease commitments in Amsterdam, Hamburg, Lisbon, London, Madrid and Milan. In Latin America, WPP has co-locations in Bogotá, Mexico City and São Paulo, while in the Asia Pacific region it has Kuala Lumpur, Melbourne, Shanghai, Singapore and Sydney. 

“WPP’s campuses are a very effective way to foster collaboration so that clients have simpler access to the best of our talent,” said Mark Read, Chief Operating Officer of WPP. “By making it easier for our people to work together, we make it easier to give clients what they want: agile, integrated solutions, world-class creativity and technology and the great work that results.”

“We’re proud to be the anchor tenant of 3 World Trade Center,” said Kelly Clark, Global CEO of GroupM. “Lower Manhattan is quickly becoming a world capital for advertising, media, technology and information. We’re excited about our inspiring new space and everything this neighborhood has to offer.”

“Physical environments are so important to our performance and culture. It’s such a privilege to be able to design this environment from scratch, with energy, collaboration and client impact at its heart,” said Eric Salama, CEO of Kantar. 

Comprising Essence, MediaCom, Mindshare, Wavemaker and Xaxis, GroupM is the one of the world’s leading media investment groups, responsible for more than $100 billion in annual investment on behalf of many of the world’s largest advertisers, according to RECMA. GroupM agencies offer marketers the best expertise about media partners and platforms worldwide in support of effective and efficient consumer engagement through media. GroupM signed as the first tenant in 3 World Trade Center, paving the way for its construction and the continued revitalization of Downtown New York. GroupM companies begin moving people to the new offices in July.

Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands provide inspirational insights and business strategies for more than half of the Fortune Top 500 companies. Kantar employees from Kantar Consulting, Kantar Health, Kantar Media, Kantar Millward Brown, Kantar TNS, Kantar Worldpanel and Lightspeed will join their GroupM siblings, along with The Data Alliance, at 3 World Trade Center starting in September.

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