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Advertising & Marketing

Luxury Furniture Industry Continues To Expand Footprint in The UAE

Poltrona Frau Group ME Unveils New Home of Italian’s Best Designers

The emerging consumers markets in the Middle East, led by strong growth in the UAE, continue to drive the luxury furniture sector upwards. Well established brands, are constantly choosing Dubai as a platform to promote their products, making UAE a desirable shopping destination.

Keeping in trend and raising the bar in luxurious retail is the Poltrona Frau Group ME. Setting up shop in the heart of Dubai, a two-storey hub for contemporary furniture and home to the best of Italian design, the new showroom, located on Jumeirah Road, is the embodiment of its brands with Poltrona Frau’s excellent craftsmanship, Cassina’s modern and quality design and Cappellini’s avant-garde products.

This timeless project, curated by Giulio Cappellini, emphasizes the quality of this must-see design destination, which aims to make an impact on the local and regional architecture, along with the local design community and residential clients.

Inaugurating the showroom were Cassina’s Art Director, Patricia Urquiola, and architect and designer, Roberto Palomba, from Poltrona Frau.

“Thanks to this unique opportunity, Poltrona Frau Group ME confirms its esteemed position in the UAE and Middle East, where it has been both influential and inspirational, particularly in recognizing the tremendous potential of this dynamic and quality driven market,” states Samer Al Isis, CEO of Poltrona Frau Group ME.

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