Advertising & Marketing

Momentum/CAI promote Lina Fateen to Managing Director

Momentum/CAI are pleased to announce the promotion of Lina Fateen as Managing Director of their agency.

Lina Fateen joined FP7 Cairo in 2002, and with a track record in systems & procedures and a work ethos to match, she grew to become Deputy MD of Momentum in 2016, where she was tasked to relaunch the agency as a fully independent brand experience agency.

As Managing Director, Momentum/CAI, Lina will report into Sahar El Zoghby, CEO, MCN Egypt. Her remit will be to lead her team to produce award winning work to drive clients’ business forward while building a brand reputation and setting standards of excellence for future openings of Momentum across the MCN network.

Lina said, “My career at MCN has been a fantastic journey of valuable insights and experiences enabling me to build and foster a successful organization with the right people here at Momentum/CAI. And now with the continued opportunity to lead this company, I am excited to unravel the next steps in developing strong synergies with our clients for further award winning success.”

Sahar Zoghby, CEO, MCN Egypt commented on this promotion saying, “Lina relaunched Momentum successfully, in less than 2 years to become a serious contender in the advertising industry competing with the top agencies and winning beating them. She has also earned her agency prestigious creative recognition while developing some of the best talents to achieve her business objectives.”

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