23 Jun 2024 04:34

Advertising & Marketing

Leidar Launches Dubai Operations

Leidar, the Geneva-headquartered international advocacy, branding and communications consultancy with offices in London, Brussels, Oslo and Kongsvinger, has announced the expansion of its operations in the Middle East with the opening of its Dubai office.

Leidar’s mission is to help leaders navigate the many issues and challenges in today’s complex and highly interdependent world. 

“Dubai is today a globally recognised business, innovation and influence centre, and together with Abu Dhabi, the two cities form a dynamic economic axis that sets standards and dictates developments in the entire Middle Eastern region. Dubai is a strategic hub that complements Leidar’s existing international presence in the key influence centres of Geneva, Brussels, London and Oslo, said Rolf Olsen, founder and CEO of Leidar.”

Leidar Dubai is led by George Kotsolios, a senior Public Relations and Corporate Communications consultant with 25 years of industry experience across agency and in-house roles. Kotsolios has spent the last 13 years in the UAE where he has led PR agency Golin in addition to holding various senior corporate communications roles with Dubai’s private diversified conglomerate Al-Futtaim and Abu Dhabi’s sovereign wealth fund Mubadala.

Kotsolios said: “Leidar brings to the region its unique offering around Leadership Navigation that effectively combines insights and data-driven engagement strategies with proven branding and communications practices. Our well-tested methodology helps clients identify issues and trends based on digital data and social media sentiment analysis. We help clients respond to surgically targeted audiences with messages that take into consideration individuals’ behavioural traits to trigger defined outcomes and activate target audiences.”

Globally operating corporations and brands, intergovernmental organisations, international NGOs and associations are listed amongst Leidar’s international client roster, mainly in the energy, sustainability, sports, shipping, agriculture, technology, aviation and healthcare sectors as well as from the real estate and luxury retail industries.

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