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18 Jun 2024 04:17

Advertising & Marketing

Lürzer’s Archive launches Lürzer’s Grand Slam Award

Entry deadline for first global advertising competition that rewards creative work with prize money extended until January 31st

Lürzer’s Grand Slam celebrates ground-breaking ideas, as well as rewarding them with something of real value: cash. Rosie Arnold, Creative Partner at Abbott Mead Vickers BBDO, will be heading the first jury of Lürzer’s Grand Slam as president.

Lürzer’s Archive, daily creative resource for advertising professionals worldwide, has launched a new award in autumn of 2017: Lürzer’s Grand Slam. The entry deadline for Lürzer’s Grand Slam has now been extended until January 31st.

Does the global advertising community need yet another award? Well, maybe not. But this award is different: It is the only creative competition that rewards the best work with cash. Winners at the Lürzer’s Grand Slam, as the new award is called, will not be presented with some old salad bowl or an ugly trophy symbolising this or that, but real money straight away. Not months or years later, after having won three gold lions and a grand prix, while working at that top-notch agency one always wanted to be part of.

Real value for great ideas

Lürzer’s Grand Slam will celebrate and applaud ground-breaking ideas, as well as rewarding them with something of real value. 60 percent of all the entry fees will go directly to the winners. And there will not be a gala, not even a red carpet or fireworks. “We think it is only fair to use real value to reward the creators of ideas that push the industry forward, whether the creators come from agencies, clients or production companies”, says Christian Lürzer, CEO of Lürzer’s Archive.

Lürzer’s Grand Slam is absolutely transparent about the earnings from submissions and will make them public in real time. Silver winners will receive two times higher prize money than bronze winners, while gold winners will receive three times higher prize money than silver winners. Plus, all the entrants who submit work to Lürzer’s Grand Slam will get a free Lürzer’s Archive subscription for one year.

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