14 Jun 2024 23:48

Advertising & Marketing

Wavemaker hires Oleg Korenfeld as Global Chief Platforms Officer

Wavemaker, the new billion-dollar revenue, media, content and technology agency, has appointed Oleg Korenfeld as Global Chief Platforms Officer.

Based in New York, Oleg will develop and deploy Wavemaker’s platforms suite globally.  He’ll work closely with GroupM’s global Platforms team and key clients and prospects to connect Wavemaker’s data and products to [m]Platform, turning audience and purchase journey opportunity into action on billions of screens around the globe.  He reports to Global Chief Product Officer, Matthias Bruell.  

Commenting on the appointment, Matthias Bruell said: “Acceleration and client adoption of [m]Platform is extremely important for the development of our future business, as is customizing it to connect to our other agency products, specifically WM Momentum.  Oleg’s in-depth knowledge and experience will help us speed up this process, to create success, value and growth for our clients everywhere, and we are incredibly happy to welcome him to Wavemaker.”

Oleg added: “Wavemaker’s ambition, its obsession with the purchase journey and its desire to connect and scale its capabilities is exciting and I cannot wait to get started on building an innovative product suite and create a distinctive value proposition for clients.” 

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