Global travel search engine, Skyscanner, has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region.
The contract enables The MediaVantage to sell advertising opportunities across all areas of the website and its brand extensions.
James Stephens, Senior Commercial Manager, Skyscanner said, “We have been successfully working with The MediaVantage for the past 6 months and we’ve witnessed an excellent set of results through our relationship. Now we feel it is the right time to appoint them as our media representative to manage our advertising interests in this region, and they are clearly the right choice for us. We are delighted to work with Manoj (Khimji), Abhilasha (Khanna) and the team.”
Abhilasha Khanna, Digital Solutions Director, The MediaVantage said, “Skyscanner is a leading global travel search site, with over 60 million travelers using the website and app each month. We are delighted to add this platform to our robust portfolio of leading digital media. We look forward to offering targeted media solutions from across the globe to clients in the Middle East. James has the right vision and ambition to help us offer innovative opportunities to advertisers in the region. Together we look forward to a strong and profitable partnership”
“The team is excited about Skyscanner and is eager to continue customizing winning, bespoke advertising solutions for clients and agencies locally. The increase in tourism across the globe has given rise to a huge market and a bundle of opportunities, with Dubai alone witnessing a 10% year-on-year growth in tourism numbers and this translates into profits in all industries”, added Manoj Khimji, Managing Director of The MediaVantage.
Skyscanner is a global travel search engine that enables partners to capitalize in the fast-paced digital travel environment. The award winning website is available in over 30 languages and is used by 60 million travelers a month across multiple devices. It provides advertisers with a qualified audience who are looking to travel and are ready to engage with travel-related content. The site has won the Travolution Brand of the Year 2011, the Best Flight Comparison 2010 and the Queen’s Award for Enterprise.