For the third year in a row, Centrepoint, the Middle East’s largest fashion retailer, has been ranked among the top retailers in the Kingdom of Saudi Arabia according to the YouGov BrandIndex Study 2017.
The regional fashionretailer was ranked third in this year’s study which is compiled using the Buzz Score (net sentiment generated across all media including advertising, news, word of mouth) from YouGov’s flagship brand tracker – BrandIndex. BrandIndex is a trusted measure of brand perception within the industry and continuously measures the public opinion of thousands of brands across the globe.
Simon Cooper, Head of Centrepoint, said: “We are extremely pleased to once again be recognised as one of the leading retailers in Saudi Arabia by YouGov’s BrandIndex study.This accolade is particularly gratifying as it comes from public opinion, and at Centrepoint, we always strive to put the customer at the centre of everything we do. This recognition isfurther testament to our firm commitment to provide our customers with the highest standards of quality and service.”
Centrepoint has 86 stores in Saudi Arabia and is a dominant player in the region’s retail industry enjoying a large market share and loyal customer base.