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23 May 2024 22:54

Advertising & Marketing

comScore launches New MMX Data Exploration and Visualization Tool

comScore introduced MyMetrix Explore, a new data exploration and visualization platform available for MMX Multi-Platform (MMX MP).

With this platform, clients around the globe can now create customized analyses, reports and visualizations based on their specific needs, using the same trusted data already available within MMX MP. This streamlined approach to accessing comScore data gives clients the ability to make smarter and faster decisions about their media, marketing and technology investments.

“As our clients have become more sophisticated than ever in using data to drive their businesses, they asked us to create new tools to help them more efficiently analyze the metrics that matter,” said Naresh Rekhi, vice president of product management at comScore. “That feedback led us to create MyMetrix Explore, which dramatically reduces the time and effort needed to visualize and understand market trends and opportunities.”

MyMetrix Explore:

Gives clients the ability to create their own data universe. Clients can define their own data exploration experience and create custom reports using multiple comScore rankings, demographics, trends, and more. These custom views can easily be saved in the system for quick access in the future.

Provides enhanced interaction and usability features. Clients have even greater flexibility to change time and geography dimensions, add and move charts as needed, further explore specific data points to reveal device or demographic details, and more.

Offers cleaner, more streamlined visualizations. After identifying the metrics that matter most, clients can begin building reports by adding, cloning, customizing, and arranging those visualizations according to their unique needs.

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