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11 Nov 2024 21:01

Advertising & Marketing

Lexus Short Film ‘Game’wins the Bronze Lion in Cannes

Lexus and The Weinstein Company have announced that Jeannie Donohoe’s film Game has won a Bronze Entertainment Lion for CinemaandTheatrical Fiction Film at Cannes Lions.

Game, about a young athlete who defies the odds to pursue a sports passion, was one of four films released this year as part of Season 3 of the Lexus Short Films series.

Lexus Short Films aims to engage with film enthusiasts and audiences to develop and nurture a new generation of emerging filmmakers. Now in itsfourth season, the series continues to exemplify Lexus and The Weinstein Company’s shared commitment to arts and innovation by recognizing and supporting up-and-coming talent. Submissions are now open for Season 4 until August 24th, 2017at www.withoutabox.com/LSF.

“Being recognized with a Cannes Lion in addition to the other film festival awards is an amazing achievement,” said Spiros Fotinos, Global Head of Brand Management and Marketing, Lexus. “It reflects the spirit of our Lexus Short Films program, which is to support emerging filmmakers by giving them opportunities to make their career leap forward. We are thrilled to see such fantastic results.”

According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, Toyota Motor Corporation,“We would like to congratulate Jeannie Donohoe and her team on this fantastic achievement and commend their efforts in creating thebeautifuland inspiring piece of cinema that isGame.The Lexus Short Films series is all about providing emergingand talentedfilmmakers with a platform to bring their creative vision to life and reach out to the world with their stories. We are thrilled to see that the films emerging from this unique program continue to garner awards and accolades at some of the world’s biggest and most prestigious movie festivals. As we celebrate this moment, I would like to express my sincere appreciation to our customers for wholeheartedly backing Lexus’ ongoing efforts to nurture creativity and innovation.”

Game has already won several prestigious film festival awards, such as the Best Short Film at the Julien Dubuque International Film Festival, the Audience Choice Award at the Los Angeles Indie Film Festival, the Best Short Live Action Narrative at the Tokyo Lift-Off Film Festival, the Special Jury Prize: Narrative Short at the San Luis Obispo International Film Festival.

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