23 May 2024 18:58

Advertising & Marketing

Meraas launches Sizzling Summer app

Free-to-download app packed full of deals to help people beat the summer heat in Dubai

With temperatures rising and Dubai’s hot summer well on its way, Meraas has launched its new ‘Sizzling Summer’ app to ensure Dubai’s residents and visitors can make the most of the summer months in the city. The app is free to download for iOS and Android devices via the Apple App Store and Google Play Store, respectively.

The app is packed with exciting deals and discounts that can be redeemed in participating outlets at Meraas destinations, which include City Walk, The Beach, Boxpark, Last Exit, The Outlet Village, and Kite Beach. The app’s slick functionality and intuitive search options allow users to quickly and easily find nearby offer.

The incredible seasonal promotions will encompass a wide spectrum of offerings, allowing users to eat, shop, play, and relax for less this summer. Participants include Rocco Barocco, Banana Republic, Le BHV Marais, Leopold’s of London, Galeries Lafayette Le Gourmet, L’Occitane en Provence, TOMS, and Clinton Street Bakery. Users will also be able to enjoy 20% off their total bill at places like Poco Loco, Pots, Pans & Boards, Lima Dubai Butcha Steakhouse & Grill, and The Brass, as well as deals and discounts for all the family at Hub Zero, Mattel Play! Town, The Green Planet, Qasr Al Sultan, Nikki Beach and Valiant Clinic.

The Sizzling Summer app will also be supported by an interactive campaign featuring fictional Australian survival expert ‘Bruce’ and sidekick ‘Saif’, who find themselves in Dubai in the height of summer. Drawing on survival skills learned living in the hottest place on earth, Bruce will also be discovering fun activities and money-saving offers at Meraas destinations, whilst providing advice on how to ‘stay cool’ during the long hot summer.

The tongue-in-cheek campaign will feature a series of comedic videos on the escapades of the hapless explorer, and will also be supported by a dedicated microsite, blog, and social media.

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