23 May 2024 19:48

Advertising & Marketing

BR Communications named Best Marketing Consultancy in $12bn regional media industry

BR Communications, a reputed PR and marketing consultancy specialising in creative campaign solutions for clients, has been named Best Marketing Consultancy in the UAE in the 2017 UAE Business Awards, organised by MEA Markets magazine.

Bahaa Fatairy, Founder and Managing Director, BR Communications, said: “We are delighted to be recognised in this prestigious competition and on behalf of the team at BR Communications I would like to extend our congratulations to the other category winners. Since its inception, BR Communications has worked to explore new ways of connecting with existing clients and target audiences, applying the spirit of innovation and progress that defines business in the UAE. This award demonstrates the progress we have made in this area and underlines our position as the first choice, fully integrated, marketing agency in the MENA region.”

The Middle East communication industry experienced triple-digit growth in 2016, according to research published by the Holmes Report, with an additional top place ranking in a list of the UAE’s top growth industries, two places ahead of the oil and gas industry. Driven by high levels of digital connection, mobile penetration and the emergence of Dubai as the first Smart City in the Middle East, media, communications and PR are expected to continue their upward growth trajectory over the coming years with the Dubai Press Club calculating the overall media market in the region will be worth US$12.4 billion by 2018.

Meanwhile, following the emergence features such as user generated content, instant sharability and social media it is expected the next decade will be defined by augmented and virtual reality and content that can be converged over multiple platforms as the launch of new devices and improved connectivity continues to lead the development of the media industry. 

Fatairy added: “The regional media landscape is in a state of constant development and BR Communications is well positioned to meet the new generation of challenges this is expected to bring. We study and incorporate the latest trends in order to provide our clients with the best solutions and this award gives us great motivation to continue to discover new ways to achieve results in a highly competitive industry.”

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