Grey Middle East and North Africa (MENA), global advertising and marketing agency, is pleased to announce that it has won the business of world-renowned natural mineral water brand ‘AQUA Carpatica’, following a competitive three-month pitch process that involved multiple agencies.
Through this partnership, Grey MENA will be orchestrating the Romanian-based water bottler’s through the line communication to include its digital and social presence. Commenting on the partnership, Nadim Khoury, Grey MENA’s CEO, said: “At Grey, we are really excited to be partnering with one of the world’s leading natural mineral water brands, and we are truly looking forward to fuse our creative minds with the AQUA Carpatica team in order to plan, coordinate and execute a series of winning campaigns and initiatives that launch, present and anchor the brand’s core values in the minds of consumers across the Middle East. We will leverage our vast range of resources, talents and expertise to empower AQUA Carpatica better connect with the brand’s target audience, customers and partners in UAE and the entire region.”
On his part, Jean Valvis, AQUA Carpatica’s Founder and CEO, said: “As an independent company, we are resolute in providing a high-quality product that fulfills all of the requirements for a perfect bottled natural mineral water. Any informed consumer in the world deserves to taste the purity of AQUA Carpatica springs. Through its unique design, pleasant taste, known health benefits and our conscious respect for the environment, AQUA Carpatica is truly Nature’s Most Perfect Water.
AQUA Carpatica is not just about quenching thirst, but rather improving the lives of everyone from babies and mothers-to-be, to athletes and health-conscious people. And we have to underline that AQUA Carpatica is the only, worldwide, naturally sparkling mineral water with a naturally Nitrate FREE content. After several months of digging deep, we are now confident that Grey is the right partner that can present our brand’s essence and deliver our message to our customers and stakeholders in the Middle East.”
AQUA Carpatica is a high quality natural mineral water that comes deep from the heart of the Carpathian Mountains in Romania. Millions of years of hydrogeological activity naturally infused AQUA Carpatica with essential minerals, balanced pH and natural electrolytes. Forty years of natural underground journey through the layers of prehistoric volcanic rock guarantee perfect natural purification of the water. With no agriculture or industrial activity in the surrounding areas, the purity of AQUA Carpatica is unrivaled, and is ideal for the maintenance of the skeleton-muscular system, thanks to its calcium, magnesium-rich content and very low-sodium content.