The world’s leading customer experience officers have collaborated to launch TribeCX, an online community of global practitioners providing best-practice advice in customer experience. TribeCX operates in Dubai, London and New York.
The issue of Customer Experience (CX) has become a primary focus in boardrooms across the Middle East. Towards the end of last year, IBM’s CMO study reported that as part of an effort to secure their customers, 63 per cent of CMOs stated that producing a richer customer experience was the top marketing priority.
To help shape the industry’s evolution in the Middle East, the TribeCX community has been formed by customer experience professionals from within the region. The business’ COO/CMO Penny Couchman consulted on customer engagement for Saudi Telecom Company and Abu Dhabi Airports, and TribeCX’s CCO Craig Lee was formerly Senior Manager of Brand and Customer Experience at Emirates.
Co-Founders also include David Hicks, former CEO at Mulberry Consulting; Brad Smith, who held CX roles with Yahoo!, Sage and Oracle; Doug Houston, who was CXO at BP; and Nigel Howlett, formerly Global Executive Vice President at OgilvyOne and President International at IRI Worldwide.
The TribeCX Founders have spent 10 months researching the CX market in the run-up to its launch, visiting 17 countries to gain a better understanding of the practical challenges customer experience professionals face. The result is a single hub created for CX practitioners hosted at www.tribecx.com. The platform will provide an opportunity to share ideas and challenges in a practical and collaborative working environment.
The platform also hosts a free assessment tool for individual professionals to identify strengths and weaknesses in their company’s customer experience, providing recommendations on priorities and confirming a direction to drive better business results.
David Hicks, Founder at TribeCX says: “All too often, businesses employ a CX professional and provide them with the brief of ‘transforming customer experiences.’ This throws up a series of common challenges; co-ordinating numerous teams with different priorities, understanding and integrating the right technology, using data effectively and measuring effectively. The TribeCX platform is a space where CX practitioners can share solutions, support others, and seek advice regardless of their level of CX understanding.”
For CX practitioners looking to share their top tips, learn from likeminded individuals around the world or collaboratively explore new and innovative customer experience initiatives, visit http://www.tribecx.com/.
