24 Jun 2024 16:59

Advertising & Marketing

Fadi Yaish of Impact BBDO, to head the ADFEST 2017’s Outdoor Lotus & Press Lotus

ADFEST will soon welcome one of Dubai’s most awarded advertising creatives, Fadi Yaish, to this year’s jury panel as Jury President, Outdoor Lotus and Press Lotus.

ADFEST 2017 will take place in Pattaya, Thailand from Wednesday 22nd to Saturday 25th March.

As Regional Executive Creative Director at Impact BBDO, Yaish has helped to make the Middle East famous as a hotbed of creativity. One year after joining Impact BBDO in 2013, the agency ranked #6 worldwide in the Directory Big Won Rankings. This year Yaish ranked #4 ECD worldwide according to the Directory Big Won Rankings 2016.

“I grew up learning from ADFEST books, back in the day. The festival has always reflected the true passion for advertising in Asia. In fact, so many of the world’s best Creative Leads started from Asia, and blossomed through their print and outdoor work at ADFEST. That’s why it’s no surprise that Outdoor and Press are two of the most important and competitive categories to win, and I am excited to be Jury President of these categories. And considering it’s ADFEST’s 20th year, I am privileged to be a part of this milestone event,” says Yaish, who began his career as an Art Director, two decades ago.

Described by Dubai’s Media Week as a ‘Dark Horse’ in the region, Yaish has not only helped to raise the profile of agencies in the Middle East but also contributes to the industry by mentoring younger generations at institutes such as Applied Science University, Virginia Common Wealth University and the American University of Dubai.

“Fadi continues to raise the benchmark for innovation and creativity in the Middle East year after year, so we are proud to have someone of his calibre guiding this year’s Outdoor and Press jurors – particularly as these are two of the most popular categories at ADFEST,” says Jimmy Lam, President of ADFEST.

ADFEST 2017 will take place at the Royal Cliff Hotels Group in Pattaya, Thailand.

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