23 Jun 2024 05:17

Advertising & Marketing

C1X Strengthens Its APAC Business Team – Swaminathan Iyer Joins As VP & Head Of Business APAC

C1X Asia Pacific Pte Ltd, today announced the appointment of Swaminathan Iyer as its VP & Head Of Business for APAC (excluding Japan) based in Singapore. This announcement comes just over a month of Narayan Murthi Ivaturi joining their team in Singapore to strengthen the mobile business of the firm. Both will be based in Singapore and report to Rammohan Sundaram, MD & SVP of APMEA of C1X Inc.

Ram said, “Having known Swami over the last ten years it was just one meeting before we decided to join forces together knowing the value proposition the product brings on the table for the market in APAC. We needed someone who could bring in the requisite value in not only strengthening our business but to glocalise several of our product offerings and with Swami and his product experience we have found the right person who could take us to the next level from Oz to Singapore.”

Swami most recently was with Singapore Sports Hub as Sr. Director of Biz Dev & Strategic Planning prior to that he spent significant amount of time at Yahoo where he has held multiple roles across the region, last being Director of Product & Business Operations. He has had two stints with Yahoo and before this role was with Yahoo India where he spearheaded Yahoo Mail, Messenger and Front Doors (Yahoo’s Homes Page in India). He was also VP & Head of Audience at Indiatimes between these stints and has worked in leadership roles with ESPN & Star India during his luminous career.

Swami added, “I am extremely excited about this opportunity and having seen the product and its capabilities, I am sure we are headed in the right direction not only addressing current market requirements but some of the futuristic offerings that are being built. As an AMT (Advertising & Marketing Technology) company we are well poised in addressing client needs across spectrum including ecommerce to ensure every value for money is delivered through our transparent, ease of use and audience discovery platform”

C1X Inc. is Co-Founded by Mukundu Kumaran and Daisuke Dan Nagayama and recently launched its state of the art facility for engineering and product development in Chennai. C1X has offices globally including San Jose, Omaha, New York, Dubai, New Delhi, Mumbai, Bangalore, Chennai, Singapore and Tokyo. Its San Jose, Bangalore and Chennai offices are focused on product development and engineering while the rest are offices that drive business.




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