18 Jun 2024 04:24

Advertising & Marketing

Initiative MENA Bags Five Awards at the MENA Effie Awards

Initiative MENA wins 2 gold, 1 silver and 2 bronze at the MENA Effie Awards

Initiative MENA has achieved recognition for its success, gaining five prestigious awards at the eighth edition of the MENA Effie Awards, the annual programme that honours the greatest and most effective marketing campaigns in the region. The ceremony took place in Pavilion, Armani Hotel, Dubai.

The ‘They’re Just Cows! The comeback of Sawsan & Souad’ campaign for Labanita carried out by Initiative in partnership with FP7, received two Gold awards in the Food & Beverage category and Branded Content and a Bronze award for Seasonal Marketing. Additionally, the ‘Can a burger sell a truck?’ campaign for Chevrolet, in partnership with Commonwealth, was recognised with Silver in the Media category and Bronze in the Brand Experience category. 

Ramzy Abou Chacra, Regional Managing Director, Initiative MENA said “Initiative is thrilled with the recognition it has received at this year’s Effies. The number of wins we have achieved in 2016 across a number of different regional and global festivals has energised our entire regional network. We expect even greater success next year, with some promising projects already under development by our team.”

Initiative MENA is headquartered in Dubai and has offices throughout the region. Established in 2001, the organisation has grown to encompass a network of over one hundred media specialists. The agency comes under the umbrella of the Middle East Communications Network, one of the largest communications groups in the MENA region.

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