22 Jul 2024 03:09

Advertising & Marketing

UM ranked no 1 by RECMA

UM, a division of IPG Mediabrands, has been named RECMA’s top global agency for New Business Momentum in the latest Trends Analysis Report.

Ranked by the success rate of both new business generation and pitch defenses, UM outscored its nearest competitor by 11 points to earn the No.1 rank. RECMA’s Trend Analysis Report accounts for pitches that involve the world’s top 150 advertisers on the local, regional and global levels.

“I could not be more proud,” said Daryl Lee, Global CEO, UM. “Our continued success is directly tied to the strength of our moments-based approach to planning, which we unveiled last year, and our unwavering belief that better science and better art delivers better outcomes. This is a fundamental offering at UM, and it’s exciting to see how well it’s resonating with our clients around the world.”

UM continues to build momentum with significant account wins in 2016, including: GoPro and Tourism Australia (Global), Sony Pictures (NA), Sony Electronics (US and China) and General Mills (China). Earlier this year, Adweek named UM as its Global Media Agency of the Year, along with Advertising Age awarding UM as its Media Agency of the Year. In June, UM set an agency record with 43 Cannes Lions award wins – the most of any agency during the event. In May, Lee was named Adweek’s Executive of the Year.

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