Nation Media Group, the largest independent media house in East and Central Africa has appointed The MediaVantage, a Dubai-based international media sales representative, as its exclusive sales representative in the Middle East region.
This is as result of a competitive pitch last month. The MediaVantage has been awarded the rights to sell advertising and commercial opportunities in all the titles owned by The Nation Media Group including its flagship brands such as The Daily Nation (Kenya), Business Daily Africa (Kenya), Daily Monitor (Uganda), Daily Citizen (Tanzania) to clients and media agencies in the Middle East region.
Joe Muganda, CEO of Nation Media Group said, “The Middle East continues to be an attractive market for African investors and visitors, and we feel that now is the time to appoint the right media representative to manage our commercial interests. The MediaVantage is clearly the market leader and we are delighted to have selected Manoj (Khimji), Imane (Eddinari) and their team to partner with us to represent the Nation Media Group. ”
Manoj Khimji, Managing Director of The MediaVantage said, “Nation Media Group is by far the leading African publishing and media company; we are delighted to add all titles owned by the group to our current roster of leading African media. We look forward to offering complete media solutions from the African continent to clients and agencies in the Middle East. Joe has the right vision and ambition to match our capabilities on the ground and offer innovative opportunities to advertisers in the region. Together we look forward to a strong and profitable partnership”
“The team is excited about bringing Nation Media Group’s portfolio to the Middle East and is eager to share the commercial and advertising opportunities with clients and agencies locally. The increasing trade and investment relations between the two markets have translated into profits in the media industry as well”, added Imane Eddinari, Deputy Managing Director of The MediaVantage.
Nation Media Group (NMG) was founded by His Highness the Aga Khan in 1959 and has been listed in the Nairobi Stock Exchange since the early 1970s. Over the years, the company has grown to become the largest independent media house in East and Central Africa with operations in print, broadcast and digital media, which attract and serve unparalleled audiences and leading market share in Kenya, Uganda, Tanzania and Rwanda. The digital brands of Nation Media Group have a footprint of 20 million users across Africa and deliver over 500 million page views per month.