Advertising & Marketing

Cheil Worldwide Sweeps Awards with #BeFearless Global Campaign for Samsung

Cheil MENA has been rewarded alongside several other Cheil Global offices for its contributions to the global #BeFearless campaign. The project was a collaborative effort across several Cheil offices including HQ in Seoul, Germany, UAE and Russia.  

#BeFearless is part of “Launching People”, an overarching campaign, in a search for innovative ideas that can demonstrate how powerful technology can be when it comes to solving real challenges that society faces. 

The campaign utilised Samsung’s innovative VR technology to help people conquer their fears of heights and public speaking by simulating similar environments in virtual reality. In doing so, the subjects were empowered to achieve more than they thought was possible and set new goals even higher than before.

The Spikes awards are Asia’s oldest awards for excellence in creative communications industries and is managed by Lions Festivals. #BeFearless was awarded Bronze in the PR category in addition to four nominations in the media, mobile technology and promotion/activation categories. 

The Lovie Awards is the most prestigious, and the only, truly pan-Eurpoean awards honouring online excellence. Now in its sixth year, the Lovie Awards continue to celebrate the most resonant and pertinent stories in Europe regardless of prevailing trends. 

#BeFearless scooped a Gold Lovie in Mobile & Applications: Experimental & Innovation as well as winning the People’s Choice award for the category. The innovative campaign also bagged Silver in Mobile & Applications: Best Practice category while again taking the People’s Choice Award title in this category too. 

Speaking on the recent wins, Mr Keesoo Kim, President and Head of Cheil MENA RHQ said, “Cheil MENA is proud to be recognized amongst its global Cheil Worldwide counterparts for work in new technology and digital application but more so, we are proud to be able to help create something that has the potential to do good for so many people trying to overcome their fears in life.” 

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