16 Jul 2024 18:58

Advertising & Marketing

Initiative MENA appoints Wadih Shamma as Regional Investment Director

Initiative MENA has announced the appointment of Wadih Shamma as Regional Investment Director, Initiative MENA. In this role, Wadih will lead Initiative MENA’s trading across the region. His mandate will include setting and developing a comprehensive trading strategy for Initiative’s business, as well as creating key collaborations for region-wide integration.

Commenting on the appointment, Ramzy Abouchacra, Regional Managing Director, Initiative MENA said: “We are excited to have a veteran like Wadih join our team. He understands the challenges lying ahead and is positive about applying ways to strengthen our partnerships.”

Initiative MENA’s new Regional Investment Director Wadih Shamma commented: “I am extremely happy to join an agency like Initiative. Having been part of MCN for more than 12 years, I used to deal with Initiative and the opportunity to join what I have long considered to be a smart, innovative and efficient group of people is hugely compelling.  This is an exciting opportunity for me because in the end business, just like life, is all about trading.”

Wadih has over 20 years worth of experience across media, marketing and advertising fields, with an excellent track record of developing and executing desired strategies. His most recent position was as Managing Director with BMI Holding, Lebanon.

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