‘Truth is, life has a mind of its own…’
Impact BBDO Dubai’s New Centrepoint Spot is Deliciously Dark.
This extremely stylish spot from Impact BBDO Dubai is unlike any retail sale ad we’ve ever seen. It’s gritty, funny and deliciously dark. Directed by Maged Nassar and produced by Beirut production house, Good People, the spot for the popular fashion retailer Centrepoint has clearly struck a chord with audiences – it’s clocked up over a million views across Youtube and Facebook in just six hours.
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It sees a well-dressed man growling through an dusty landscape in a vintage car, pondering the rank unfairness and unpredictability of life and… well, we don’t want to give away too much. The copy and the craft is exquisite but the punchline is everything. What we can say is that it’s beautiful to look at and incredibly sharp.
ADVERTISER
MARKETING MANAGER: Rupal Panjani
HEAD OF MARKETING: Shyam Sunder
CREATIVE AGENCY
TV PRODUCER: Rajaa Chami
COPYWRITER: Alok Mohan
EXECUTIVE CREATIVE DIRECTOR: (Regional): Fadi Yaish
ACCOUNT DIRECTOR: Bharti Joukani
ACCOUNT EXECUTIVE: Lizelle Rodrigues
SENIOR ART DIRECTOR: Marcelo Maciel
ASSOCIATE CREATIVE DIRECTOR: Alok Mohan
VICE PRESIDENT: Colin Farmer
MUSIC AND SOUND
SOUND DESIGN: Goldstein
MUSIC SUPERVISION: Goldstein
VOICE-OVER: Eardrum, Australia
OFFLINE
EDITOR: AMR Rabae
POST PRODUCTION / VFX
ONLINE ARTIST: Serena, Dubai
COLOURIST: Karim Mira
POST PRODUCTION HOUSE: Lizard VFX Shop, Cairo
CG: Digital District, Paris
PRODUCTION COMPANY
DIRECTORS: (Assistant Director): Patrik Farra
DOP: Pierre Mouarkech
DIRECTOR: Maged Nassar
EXECUTIVE PRODUCER: Michel Bou Zeid & Cynthia Chammas
PRODUCTION COMPANY: Good People, Beirut