Advertising & Marketing

OMD Predicts 2016 to reveal new forces in triggering brand desire and building demand

The keys to unlocking consumer desire and building demand for a brand have long been concealed, forcing marketers in the past to test variables and speculate until they honed in on a more precise strategy. However, with the advent of today’s marketing technologies and the increasing role data plays in fine-tuning the direction, the map to success is no longer as enigmatic. As such, the 2016 edition of OMD Predicts, set to take place on September 7thin Dubai, will uncover how the communications industry can better leverage emerging practices and technologies in their strategies to stimulate stronger desire and higher demand.

David Plouffe, Chief Advisor, Uber; Senior Advisor to President Barack Obama (2011-2013); Campaign Manager, 2008 Obama for President; and New York Times Best-Selling Author, will discuss the role data and technology plays today in the disciplines of demand planning and forecasting. The crucial element of human psychology will be addressed by Jackie Hughes, group strategy director at global insight and strategy consultancy Flamingo, who will uncover consumer insights that brands can leverage in developing and refining their positioning accordingly.

OMD’s chief planning officer for EMEA, Neil Hurman, will bridge the conversation by addressing how marketers can adapt to the ever-changing consumer mindset in order to create actionable strategies that trigger tangible consumer desire. Sean Pillot de Chenecey, a global trends analyst with over 15 years of consulting experience with some of the world’s biggest brands, will discuss the impact that today’s information-sharing and on-demand culture have on consumption, sharing key insights on real-life behavioral economics. 

The conference will also feature panel discussions to further elevate the dialog around brand best practices, as well as address questions to speakers and candidates from both the brand- and agency-side of the spectrum. 

“The fundamental principles of marketing are transforming with the increasing use of data and technology today, allowing us to become ever closer to consumers and bilaterally transact with them,” commented Nadim Samara, CEO of OMD UAE. “At OMD, we are constantly keeping a pulse on the latest developments in the use of data and technology to strengthe0n our clients’ marketing initiatives. As such, the speakers at this year’s edition of Predicts will share global insights and best practices in order to help attendees evolve their marketing strategies and better leverage all the tools available to them today.” 

Launched in 2007, OMD Predicts is an event series designed to keep marketers at the leading edge of emerging trends that will impact their operations and to future-proof their strategies. Over the years, it has become a must-attend event and gathers audiences from all ends of the communications industry today. The conference brings best practice and thought-leadership from around the globe to help the media network’s clients, staff and business partners enhance the quality of their planning and prepare for what is yet to come. OMD Predicts is produced in partnership with Choueiri Group, the leading media representation group in the Middle East; in association with Mediaquest, Nimbuzz and Meyssan Mediahouse; and with the support of Exponential.

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