Content marketing and influencer engagement are the newest buzzwords in today’s PR industry and it is important for aspiring PR professionals to gain a deeper understanding of how to create awareness for their brands in the digital world.
Recognizing this need, global media intelligence firm, Meltwater has teamed up with leading digital marketing influencer Jeff Bullas to organize a webinar on ‘11 Lessons That PR Professionals Need to Learn in a Digital World’. Australian entrepreneur, blogger, author, marketer and speaker, Jeff Bullas, is Ranked #8 on Forbes’ “The World’s Top 40 Social Marketing Talent” and Ranked #1 Content Marketing Influencer globally.
The webinar will cover topics such as developing pitches that work best for winning influencers, using data to reinvent everything from sending press releases to measuring the impact of your message and real-world examples for benchmarking and proactively improving results. Jeff Bullas will share his practical advice on building communities, wielding influence, and measuring the impact which helps organizations to stay ahead of the digital revolution.
According to Adele Coelho, Head of Marketing for India, Middle East & Africa at Meltwater, “It is essential for PR professionals to understand the changes in communications that the digital revolution has brought about and how this will affect the future of their industry. The aim of this live webinar is to equip them with the necessary skills to excel in the changing business environment.”
Jeff works with companies and communications executives to optimize their online, personal, and company brands with digital content and social media marketing and learning about his experience will help the webinar participants to gain a better understanding about the digital revolution from his perspective.