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10 Oct 2024 22:04

Advertising & Marketing

UAE residents can bid online to own Emma Watson’s, Sharon Stone’s, P!nk’sand other celebrity jeans

Johny Dar’s ‘Jeans for Refugees’ celebrity collection now open for bids atcatawiki.com/jeansforrefugees

100 Celebrities involved include: Ryan Gosling, Victoria Beckham, Benicio Del Toro, Daniel Radcliffe, Sir Elton John, Anna Wintour, Claudia Schiffer, Danii Minogue, Elle McPherson, Emma Watson, Eva Longoria, Florence Welch, Heather Graham, KateMoss, Lilly Allen, Pink, Rachel McAdams, Sharon Stone and many more

The online auction house for extraordinary things,  Catawiki is pleased to announce [Johny Dar’s] highly anticipated ‘Jeans for Refugees’ celebrity collection is now officially open for bids at  www.catawiki.com/jeansforrefugees.  UAE residents can now bid for these jeans along with people across the globe.

‘Jeans for Refugees’ is a global artistic collaboration dedicated to helping refugees all around the world. The project is the brainchild of iconic fashion designer and artist Johny Dar, [and] involves 100 celebrities who have achieved worldwide recognition in fashion, film, music and the arts.

Each individual has donated a pair of their jeans which [has] been painted and given various artistic treatments by Dar. From Hollywood A-listers Ryan Gosling and Sharon Stone to Britain’s very own Sir Elton John and Victoria Beckham, these celebrities and Dar have joined forces to create this unique initiative. With all proceeds going to theInternational Rescue Committee (IRC), the project will help fund the IRC’s initiatives which help millions of refugees worldwide on a daily basis.

Bidding has started with 15 initial pairs available from Sharon Stone, Anna Wintour, P!nk, Elle McPherson, Emma Watson, Lily Allen, Eva Longoria, Heather Graham, Kate Moss, Joan Smalls, Sofia Coppola, Rachel McAdams, Zoe Saldana, Tal and Jessica Hart.

More A-lister pairs of jeans will be released over the next 100 days along with a number of other events and activities where the public can get involved over the summer. The Jeans for Refugees initiative will culminate in a week long exhibition at the Saatchi Gallery and a Gala Dinner on the final evening (date to be announced).

Dar will also be painting a number of jeans in a live art performance over 10 days at a refugee camp [painting non-stop every day he is there] to highlight the endurance and determination needed by millions of refugees as they seek to complete their journey and fulfil their shared dream of a new home and beginning.

Ben Fried, Catawiki UK General Manager says, “The plight of refugees all over the world has become particularly visible over the past months in Europe. We are immensely proud to be involved with Johny on such an innovative, unique and worthy project to support the IRC’s efforts.”

The man behind the project is extremely passionate about the cause: “The refugee crisis has had an impact on everyone – it moves us all, it concerns us all. The concept behind ‘Jeans for Refugees’ is to spread a message through art, to create positive change and empower people to collaborate for a common goal, painting a new paradigm and inspiring a brighter world,” says Johny Dar.

Quite simply, these pieces will be the envy of your friends and family and will take pride of place in any gallery – private or public.

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