Advertising & Marketing

DarkMatter Appoints Initiative MENA

Initiative MENA, has been appointed to handle the media planning and buying business for DarkMatter, an international cyber security firm based in the UAE.

DarkMatter is dedicated to providing innovative, reliable and integrated cyber security products, services and solutions to customers with sophisticated requirements.

Managing Director of Initiative UAE, Raffoul Mattar said, “Cyber security is a top priority for governments and businesses in the region. This is a new category for us and we are happy to be associated with such an esteemed organisation. Taking into consideration DarkMatter’s impressive plans in this field, we are delighted to work with them and anticipate a long and fruitful working relationship.”

Senior Vice President of Sales, Marketing and Business Development of DarkMatter, Rabih Dabboussi added, “We are pleased to announce our partnership with Initiative MENA. We believe the company’s innovative, data driven approach will be of benefit to our plans, balancing new, innovative and traditional media planning and buying that will support our business.”

This new account represents a portfolio expansion for Initiative MENA, to include its first client from the cyber security sector. Its versatile expertise in media planning and buying contributed to successfully securing the account.

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