Advertising & Marketing

IAA UAE Chapter Announces Winners of the 2016 #IAATicketToCannes Competition

Four winners announced at a networking evening recognizing the advertising industry’s young talent

The IAA UAE Chapter has announced the four lucky winners of its 2016 #IAATicketToCannes competition at a networking evening held at its premises in Dubai Media City. 

The winners – Ameya Gupta- Junior Editor- Serena Digital, Carla Lazkani- Assistant Brand Development Manager- Lipton North Africa and Middle East- Unilever, Razan Jalloul- Account Manager- FP7 Dubai and Georges Jamous- Digital Media Planner – PHD Wordwide were selected based on their originality, creativity, passion and personal investment.

The competition, which was held with the support of Choueiri Group and launched on March 7, gives the four young industry professionals the chance to win an all-expenses-paid week at Cannes Lions 2016. 

A career-making opportunity, the winners of #IAATicketToCannes not only win return flights to Cannes, accommodation for the week, and passes to Cannes Lions 2016, they will also be enrolled in the Young Lions Academies. 

The competition in its second consecutive year where the UAE Chapter has reached out to young industry professionals in a bid to help them broaden their horizons at the advertising industry’s most prestigious festival. Through social media, the IAA UAE Chapter invited working professionals, 30 years and younger from a UAE based advertising, marketing or media industry to ‘campaign their way to Cannes’ by sharing a video showing why they deserve to go to the industry’s most respected festival. Participants were asked to submit their entries on the IAA UAE Chapter’s Facebook page (facebook.com/iaauae) using the hashtag #UAELions2016.

Announcing the winners, Hani Ghorayeb, President of the IAA UAE Chapter, said: “With the industry becoming so dynamic and so many new fields coming to light, it’s never been more important to ensure that young talent has the facility and support to learn and grow. The #IAATicketToCannes not only makes young advertisers mine their own creativity and originality to further their careers, it gives them a chance to learn from the best minds in the industry and apply that learning in the local market. The four winners stood apart because of their creative approach and their ability to elicit an emotional connection with their campaign. We wish them an exciting, enjoyable and fruitful week in Cannes.”

This is what our four winners of the 2016 #IAATicketToCannes competition, had to say: 

Carla Lazkani “It’s exciting and encouraging to witness the growing interest in nurturing this region’s young talent so we can inspire and positively impact the world of marketing and advertising. I’m eagerly looking forward to the magic that I am about to experience at the Cannes Lions!”


Ameya Gupta “’No we cannot clone the can, we #SendHerToCannes! Thank you for the opportunity IAA!’

‘This can is gonna burst out of excitement! So grateful for this opportunity and cannot wait to learn from some of the industry’s greatest achievers’

Razan Jalloul – “So excited to meet the lions of the advertising industry. After all, If you want to be a lion you must train with lions. IAA UAE, thank you for giving us young lions this amazing opportunity!

Georges Al Jamous – “I’m hugely grateful to the IAA for giving me this fantastic opportunity. I’m thrilled to be going to Cannes to experience, first hand, the pinnacle of creativity from our industry, to soak it up and then to bring it to bear on my future work and career”. 

#IAATicketToCannes is a continuation of the UAE Chapter’s Young Professional initiatives launched in 2015 engaging and reaching out to young professionals of our industry.  

About IAA UAE Chapter

The UAE Chapter is proud to be one of the largest IAA chapter in the world, reflecting the dynamic growth of the regional marketing and marketing communications industries. Our current membership includes over 150 companies in the marketing and communications industry.

The UAE Chapter is a partnership, supported by a broad membership of advertisers, advertising agencies, media and related services. Its breadth of membership enables it to speak for the marketing communications industry as a whole.

As part of the IAA’s international network, the UAE chapter offers the benefits of a global partnership. This means that the group is not only a national institution, but also represents a global perspective and a worldwide resource. This lends added weight and effectiveness to advocacy with government and local authorities.

The IAA UAE Chapter is uniquely positioned to identify emerging cross-border trends before they become universally apparent and to provide marketing and communications professionals with an international, multi-industry forum of knowledge, best practice, professional development, intelligence, experience and ideas.


Inspiring Ideas, Cultivating Talent, Building Business


The purpose of the IAA UAE Chapter is to encourage the growth and development of the advertising and marketing communications industries in the UAE and to be its unbiased advocate. To achieve this, the UAE Chapter will strive to consistently enhance the knowledge and skills of the professionals working within the sector. In the uncompromising pursuit of its objectives the UAE Chapter shall promote integrity and best practice.

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