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Advertising & Marketing

LIA Announces Rob Reilly as 2016 Branded Entertainment Jury President

Rob Reilly, Global Creative Chairman of McCann Worldgroup, has been named the Jury President for Branded Entertainment at the 2016 London International Awards (LIA).

Branded Entertainment encompasses any piece of content that is made with a brand’s personality, positioning and marketing objectives in mind. Its primary intention is delivering an enjoyable and engaging experience to consumers. 

On judging Branded Entertainment at LIA, Reilly comments: “I always like being part of categories that are ever changing and nothing is evolving as quickly as branded entertainment. Plus it doesn’t hurt that the judging takes place in the city that feels like one big, crazy, fun and freaky branded space as Las Vegas.”

Reilly joined McCann Worldgroup in 2014, and since then has been responsible for the company’s global vision, across offices in over 100 countries. Under his leadership, McCann has grown significantly in both size and creative reputation, including being placed on Advertising Age’s 2016 A-List, McCann’s first appearance in 15 years.

Reilly’s work has been recognized at every awards festival imaginable. He is a member of The One Club Board, the Facebook Creative Council and The White House Entrepreneurship Task Force, as well as a chairman for the Ad Council Campaign Review Committee. During the LIA 2014 judging, Rob chaired The NEW Jury and spoke at Creative LIAisons, back when it was known as Creative Conversations.

2016 Branded Entertainment Jury:

Rob Reilly – Jury President – Global Creative Chairman, McCann Worldgroup

Keith Cartwright – Executive Creative Director, Butler, Shine, Stern & Partners, Sausalito

Andrew Keller – Global Creative Director, Facebook, Menlo Park

Josy Paul – Chairman / CCO, BBDO India, Mumbai

Jaime Robinson 

Kazoo Sato – Chief Creative Officer / ECD, TBWAHAKUHODO, Tokyo

Jimmy Smith – Chairman / CEO / CCO, Amusement Park Entertainment, Santa Ana

Matt Talbot – VP / Executive Creative Director, CP+B, Boulder 

Patricia Weiss – Strategic Consultant for Branded Entertainment & Content, Brand Narratives / Executive Producer, ASAS.br.com, São Paulo

The LIA 2016 Entry System is now accepting entries. The initial Entry Deadline is 10th June. Judging will take place in Las Vegas from 6th October to 14th October. The shortlists will be announced as each judging session concludes, with Winners being announced 8th November. For more information on submissions and eligibility, please visit http://www.liaawards.com/enter/eligibility/

To view Jimmy Smith talking about ‘LIA and Branded Entertainment’, visit http://www.liaawards.com/ 

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