Buzzeff Middle East Africa, the online video experts, has kick-started its 2019 growth plan with the unveiling of its new corporate branding. This move signifies a shift in the company’s plans for the region, highlighting its commitment to the advertising industry in the UAE and beyond.
Buzzeff.com will be rebranded to Buzzeff.tv, with the revamped brand representing Buzzeff’s video advertising tools and enhanced inventory, offering more options to advertising agencies and companies to ensure their ads are viewed by the right people on the right platform.
Commenting on this milestone, Jerome Mouthon, Founder and Chairman of Buzzeff MEA said, “The rebrand has been on the cards for a while now and when we realised our inventory now reaches 50 million unique visitors, we thought it was the perfect time to launch Buzzeff.tv. The colours in our new logo communicate our values: red is showing action, blue is rational and green is communication. The circle gathers and consolidates our solid business values”.
The Middle East advertising industry, through Buzzeff, has unique access to premium inventory which includes top tier publishers across the region. The model incorporates a ‘cost per complete view’ approach, ensuring that clients are not charged until their advertisement videos are viewed online for at least 30 seconds. This tailored approach demonstrates a specialized strategy with direct and relevant video placements, catering to the fundamental needs organisations desire for a quality digital presence and relevant brand placement. The new inventory model delivers the advertising industry avenues aligned to brands’ geo-targeting, gender, age range, interest and verticals, all at scale.
A sophisticated step forward, Buzzeff’s new corporate identity demonstrates its growth in becoming the go-to premium platform in the region. Through the development of strong partnerships with key publishing houses, Buzzeff has quantified its video inventory, providing clients access to an extensive inventory, widening potential for aligned video content advertising.
“Brands are no longer interested in investing in cheap view-ability in content user generated mass-environments. Advertisers are looking at premium targeting and a quality environment that fits their brands’ values for scalable audiences, and we have exactly what they need”, concluded Mouthon.