MEC MENA was named Media Agency of the Year at the Festival of Media awards in Dubai last night. The awards celebrate the very best in media thinking and communications across the Middle East.
MEC also won Campaign of the Year for MAGGI Diaries, a comprehensive content case that documents four housewives’ cultural and culinary journey as an inspiration to women throughout the region. Other wins included 3 Gold, 3 Silver and 3 Bronze Awards, making MEC the most awarded media agency of the night.
“This accolade is a testament to the amazing work our team in MENA delivers for clients,” said Mohan Nambiar, CEO of MEC MENA. “Producing excellent results is our motivation and this recognition will further strengthen our commitment to delivering and driving our clients’ businesses and brands forward. I am over the moon for all the team across the region.”
Alastair Aird, MEC global COO and head of MEC’s newly launched content offer MEC Wavemaker, commented, “This is just fabulous news and a huge endorsement for the MEC Wavemaker team in the Middle East. These wins are proof positive that our approach to creating content is the right one; it’s specifically designed to make change happen – and measurably improving a brand’s performance. This thinking is the root of the MENA team’s success. And I couldn’t be any prouder.”
Rainer Mueller, Communication and Marketing Services Director, Nestlé Middle East, added, “MEC team! The recognition of your work at the Festival of Media Award is well deserved, amazing, outstanding, mind-blowing, incredible… We are all very proud of you and we feel privileged to work with the best media agency team of the year. Keep on your passion to build great Nestlé brands, to delight our consumers, to enhance their lives, and win as many as awards as you can. As mentioned yesterday, the new benchmark is now winning global awards. No pressure…”
MEC won in the following categories:
Agency of the Year
Campaign of the Year: MAGGI Diaries – A Journey of Women, Food and Change
Best Content Creation
Gold – MAGGI Diaries – A Journey of Women, Food and Change – MAGGI
Bronze – Meet the Family – Nescafé Arabiana
Best Use of Digital Media
Gold – Mother to a Generation – NIDO Fortigrow
Best use of YouTube (new for 2016)
Gold – Celebrate the Breakers’ Breaks – KIT KAT
Silver – MAGGI Diaries – A Journey of Women, Food and Change
Best Engagement Strategy
Silver – Meet the Family – Nescafé Arabiana
The Creative Use of Media Award
Silver – Mother to a Generation – NIDO Fortigrow
Best Communications Strategy
Bronze – Celebrate the Breakers’ Breaks – KIT KAT
Best Use of Content
Bronze – MAGGI Diaries – A Journey of Women, Food and Change – MAGGI